Food for thought from Virtuoso… But, I wonder how many Canadians, instead of going abroad, are going to explore their own country? After all, it is Canada’s 150th birthday this year!
NEW YORK (May 17, 2017) – International luxury travel network Virtuoso®, acknowledged as an influential trend predictor in the industry, has mined its data warehouse of more than $39.7 billion in transactions to reveal Canadians’ top choices for the upcoming 2017 summer travel season. Upscale globetrotters are booking eternal European favorites for this summer’s travels, with a couple of other international destinations rounding out the list.
The Virtuoso Top 10:
The most popular destinations for summer vacations based on future bookings.
2. United Kingdom
4. United States
The Top 10 analysis: As is typical for summer travel, Europe dominates the rankings with eight of the 10 countries. Italy continues its reign atop the list, followed by the perennially popular U.K., with France and Spain also placing highly. Israel, always popular among Canadians for its religious and cultural significance, takes third place. Following is the U.S., by far the most visited country overall for Canadians. Countries with strong ocean and river cruising appeal are benefiting from robust interest in those segments, as travelers extend their vacations with pre- and post-cruise stays in Germany and the Netherlands. Greece, with its wealth of ancient sites, famed islands and affordability, is beckoning upscale travelers. Interest in Portugal has been surging of late, with travelers praising its compelling history, scenic coastline and relative value compared to other Western European destinations.
Data is sourced from Virtuoso’s Canada-based travel agency members and reflects future travel for June, July and August 2017. The findings were announced during the network’s annual Virtuoso Symposium, which recently took place in Vancouver, British Columbia.